From the 4th Annual Shorty Awards
Best Social Media Campaign for Television
In the Seinfeld episode “The Pitch," a TV executive famously asked George why someone would watch a show about nothing. His answer: “Because it's on TV!" Today, he might answer, “Because they’ll hear about it on Twitter and Facebook." This award honors campaigns that have best used social media to launch a television series or special, or promote continued viewing of an existing series.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.
The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.