From the 4th Annual Shorty Awards
Best Social Media Campaign for Television
In the Seinfeld episode “The Pitch," a TV executive famously asked George why someone would watch a show about nothing. His answer: “Because it's on TV!" Today, he might answer, “Because they’ll hear about it on Twitter and Facebook." This award honors campaigns that have best used social media to launch a television series or special, or promote continued viewing of an existing series.