Shorty Social Good Awards

Entries for the Shorty Social Good Awards are now closed. Stay tuned for the announcement of finalists! View entries submitted below.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 4th Annual Shorty Awards Best Social Media Campaign for Television

In the Seinfeld episode “The Pitch," a TV executive famously asked George why someone would watch a show about nothing. His answer: “Because it's on TV!" Today, he might answer, “Because they’ll hear about it on Twitter and Facebook." This award honors campaigns that have best used social media to launch a television series or special, or promote continued viewing of an existing series.

Nominees

Bag of Bones: Social Media Campaign
Bag of Bones is A&E’s two part, four-hour mini series based on Stephen King’s 1998 award-winning novel. The story follows a distraught, recently widowed novelist named Mike Noonan to his secluded lake house where he battles his writer’s block, disturbing nightmares and terrifying visions. Ghosts that live in the house soon begin leaving clues for Mike tha...
Beyond Scared Straight: Social Media Campaign
A descendant of Emmy and Academy Award Winning documentary SCARED STRAIGHT!, BEYOND SCARED STRAIGHT (BSS) profiles an innovative approach to keeping today's teens from becoming tomorrow's prisoners. With little budget to support the show through more traditional advertising, we utilized social media and targeted blogs to help launch BSS through word o...
Bravo Top Chef Just Desserts: Surprise & Delight
Bravo Top Chef Just Desserts: Surprise & Delight Goals & Objectives of Campaign/Initiative: BRAVO is a known market leader in the social entertainment space – reaching its passionate audience of digital early adopters through innovative programs that connect viewers with original programming and drive true BRAVO brand loyalty. Following a successfu...
HBO: Game of Thrones - TV campaign
In today’s digitally-enabled world, advanced word of mouth can make or break a TV show or film at the hands of a core fan base. The GAME OF THRONES series of books by George RR Martin had developed an extremely rabid fan base that was ready to either embrace and celebrate the adaptation or reject and destroy it. Furthermore, the general public response t...
Nickelodeon's 'Kids' Choice Awards 2011'
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true interaction and participation. By creating an amazing voting experience on Facebook that gamified voting with Nickelodeon’s iconic SLIME, giving fans the chance to broadcast their images on our digital Times Square billboard, and more - we made experiences that...
Nickelodeon's 'The 90s Are All That' for Best Social Media Campaign for Television
The ‘90s Are All That is a nighttime programming block on TeenNick featuring a rotating selection of iconic live-action and animated shows from Nick’s 1990s library. The block kicked off July 25, 2011, and airs Monday to Sunday from midnight to 2:00 a.m. The block was developed in response to overwhelming demand from fans of Nick’s groundbreaking orig...
Project Runway Fan Favorite
Lifetime assigned each Project Runway designer a unique hashtag (e.g. #PR9Anya) and users were encouraged to vote via Twitter all season to declare their Fan Favorite, who would win $10,000. All contestants were eligible for the entire season and the hashtags were promoted via lower-thirds and interstitials and real-time results were revealed within each ...
The Glee Project Social Media Campaign
With a nearly 1.6 million follower total social universe at finale, Oxygen’s cross-platform social media campaign for “The Glee Project" truly captured the attention of our target audience of social media savvy young women with up-to-the-minute show and contender news, content, and the opportunity to engage with talent. The robust campaign included an off...
VH-1 Tough Love: Ditch or Date
On the VH1 reality series “Tough Love", the show’s host Steve Ward attempts to help a group of eight single women finds "the one" by scrutinizing their nasty dating habits and submerging them into the dating pool. To promote the new season of “Tough Love", drive viewers to the show and connect with fans in a new way, VH1 launched the Facebook applicat...