3rd Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is August 29th, 2018.

From the 4th Annual Shorty Awards Best Use of Game Mechanics (Gamification) in a Social Media Campaign

While some would argue that life itself is a game, the social web is certainly turning out to be like a game, as demonstrated by companies like Foursquare and Zynga. This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn’t need to be for a game, it just needs to incorporate gaming mechanics such as points, leaderboards, badges, incentives and challenges.


Dirty Dancing Romance Resort
2012 marks the 25th Anniversary of Dirty Dancing. The Dirty Dancing phenomenon holds a captive audience in the social media world with over 12 million Facebook Fans! Baby or Johnny never sent a tweet or friend request, however we do think they would be "Facebook Official" in their relationship status. Now, 25 years later the love lives on with the Dirt...
Using Facebook data, Identified lets companies organize and rank candidates, and lets candidates see how they are ranked by companies. Identified analyzes the work history, education, and demographic data of 202 million Facebook users, and tracks the hiring behaviors of thousands of companies to produce an Identified Score for people, companies, and schoo...
Kirkland's Cha-Ching! Campaign
The Cha-Ching! campaign was designed to grow the Facebook "likes" on the Kirkland's page and turn our fans into brand evangelists. We used a cash-based incentive, a custom Facebook game with swappable daily prizes and shopping badges (or coupons) to reward fans for playing repeatedly. We also leveraged Facebook ads to drive new customers to the Kirkland'...
Passport America
Passport America was a social marketing campaign to grow Copa Airlines' Facebook fan base, generate massive brand awareness & increase ticket sales on its web site, featuring the prize draw of a lifetime: a Grand Prize consisting of round trip airfare for the winner and a guest to each of Copa's 59 destinations. To enter, people registered through Face...
Super Bathing Attitude
SUPER BATHING ATTITUDE: YOU CANT LIVE WITHOUT IT!! We've got it all! We've got podcasts! We've got comedy!! We've got minecraft!! We've got lets plays!! We've got spirit!! Our podcast was voted by users to be "The Best podcast created by Two Annoying People feat. A Sega Dreamcast" of 2011!! KEEP IT CLASSY & PRISTINE ARE OUR MOTTO'S!!!! Check ...
VH-1 Single Ladies: Single & Liking It, game mechanics
“Single Ladies" is a modern, sexy series set in Atlanta that explores the lives of three different women and their varying approaches to relationships. To promote the premiere of the show and engage viewers with the characters, VH1 aimed to reach its viewers via social interaction. Taking advantage of the network’s existing social media presence, VH1 ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018