From the 4th Annual Shorty Awards
Best Use of Game Mechanics (Gamification) in a Social Media Campaign
While some would argue that life itself is a game, the social web is certainly turning out to be like a game, as demonstrated by companies like Foursquare and Zynga. This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn’t need to be for a game, it just needs to incorporate gaming mechanics such as points, leaderboards, badges, incentives and challenges.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly,
and the rest of the social web.
The 10th annual shorty awards will be held april 15th, 2018 in new york city