3rd Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is August 29th, 2018.

From the 4th Annual Shorty Awards Best Use of Social Media for a Consumer Product or Service

If Don Draper were alive today, he’d surely have “social media" in his job title and be pitching big ideas to brands on how to insert themselves into the conversation on the real-time web. This award honors marketing campaigns that have best integrated Twitter, Facebook, or other social media in a creative and meaningful way to successfully launch or promote a consumer product or service.


Breaking Through the Noise at SXSW with Nikon
Nikon, a global leader in digital imaging, sought to create brand and product awareness among the creative and influential attendees of the 2011 South By Southwest (SXSW) Interactive, Film and Music conference and festival. In order to do this and stand out among the many brands competing for attention at SXSW, MWW Group worked with Nikon’s agency partner...
RT Awesomeness
Following @Pepsi is like following that culturally aware, vociferous yet not too snarky friend who’s musing you often retweet, LOL at, and give mad props to because you really DO want to discuss whether or not CD’s should just be used as coasters now. To all of the meme addicts, music fiends and pop culture junkies: you’ve met your match! @Pepsi isn’t a...
The Adrenalist, Degree Men
To increase awareness and engagement with a target audience in the space between campaigns, Unilever established an owned digital platform to produce an always-on presence and leverage partnerships. The Adrenalist delivers relevant and authoritative content to drive conversation and interaction with the brand, increasing brand awareness and building eq...
Unlock The New Ford Mustang
In November 2011, in honor of the highly anticipated debut of the never-before-seen 2013 Ford Mustang, Ford and Team Detroit turned to Facebook with the hope to generate increased buzz and excitement for the release. In collaboration with Team Detroit and Buddy Media, Ford developed a Facebook experience teasing fans to unlock four exclusive photos of the...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018