2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best Consumer Brand

This award honors efforts of a consumer-facing brand to make the world a better place. Objectives may include drawing attention to sustainable business practices, raising awareness or funds for a cause, and promoting volunteer programs both internally and externally.

See previous winners and honorees here.
Benefit Cosmetics' Bold is Beautiful Project
Since 1976, Benefit has been in the business of making women LOOK and FEEL their best! Benefit has always believed that beauty runs deeper than the surface and that women are at their most beautiful when they are bold, confident, and empowered. As a billion dollar global cosmetics brand, Benefit searched for ways to make a deeper and more lasting change i...
Celebration of Service: Doing More for Veterans on Social
Veterans face challenges in the one place that should offer security: home. The Home Depot Foundation, the philanthropic arm of the world's largest home improvement retailer, is focused on improving the homes and lives of U.S. military veterans and their families. Team Depot, the company's associate-led volunteer force, activates year-round, with a concen...
Full Frontal: Nasty Woman Campaign
The Nasty Woman T-shirt began as a spontaneous social reaction to that infamous debate comment on Oct 19th. Sam Bee embraced this trending T-shirt as part of an extended segment on her program a few days later. Full Frontal used Facebook and Twitter to recruit fellow Nasty Women to help raise money for Planned Parenthood. In partnership with Omaze, we cre...
Persil: Wild Explorers App
Persil's long-standing Dirt is Good positioning is often held up as an exemplar of Unilever's commitment to building brands by doing good. A passionate belief that getting messy through outdoor play is essential to the physical and psychological wellbeing of children is at the heart of the Persil brand.But technology has made the problem even more acute. ...
SMIRNOFF No. 21 "Love Wins" Campaign
SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue that support and reinforce Smirnoff's advocacy in the LGBTQ community with a focus around PRIDE.The primary objective was to drive awareness of and continue to build upon the SMIRNOFF brand's long history of supporting the LGBTQ community by generating buzz...
The Filtered Life
One out of every four students reports being bullied during the school year. Four out of ten have experienced online harassment – young adults and young women are more vulnerable. Racial tensions in the US are at an all-time high – doubling in the past two years. There's a lot of hate happening in the world and specifically on the internet. Brita, the mak...
The Power of Clean
The daily struggle to find clean water around the world inhibits progress, particularly for hundreds of millions of women and girls. P&G developed a powder that purifies dirty water, and they partner with nonprofits around the world to distribute these packets in developing nations. We wanted to highlight the great work they are doing to help tackle the ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.