10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.


#LoveHasNoLabels #Orlando
On June 12, 2016, a single gunman carried out the deadliest attack on the LGBT community in American history at a nightclub in Orlando, Florida. While the entire nation grieved many turned to social media for information and comfort. Love Has No Labels is an Ad Council campaign to help people recognize their implicit bias and embrace diversity. Si...
#PinkOut to #StandwithPP
#PinkOut Day on September 29, 2015, was held to demonstrate the breadth and depth of Planned Parenthood's massive supporter base nationwide in the face of opposition attacks on reproductive health and rights, and to gain momentum for the fights ahead. BACKGROUND: In July 2015, Planned Parenthood faced unprecedented political attacks on their ne...
The new 10 ten dollar bill was intended to celebrate women's equality in the United States. The problem is women in America are still far from equal as they're paid much less for the same work as man. Seeing an opportunity to hijack the conversation, the AAUW submitted their own redesign within a few days of the announcement. One that represented what wom...
As one of the nation's premier civil rights organizations, the Anti-Defamation League (ADL) fights anti-Semitism and bigotry by tracking, researching and exposing hate online, working with social and digital media networks on policy to improve security and provide education, guidance and resources about hate speech online.During the course of the 2016 pre...
Adopt a Life Partner
The Ashley Madison leak grabbed headline as people collectively laughed about cheaters "getting what they deserved." But instead of joining in the negativity, we wanted to use the publicity for a positive cause – and get all the newly single people to find a better life partner, and adopt a rescue dog.
Around the World in 200 Milliseconds
The Federation for Internet Alerts (FIA) is helping save lives, quickly. FIA uses ad technology and the global cloud to disseminate emergency alerts to digital devices around the world in the event of a child abduction or natural disaster. FIA was started in recognition of the massive potential the internet had to save lives and the FIA Alert Hub represen...
Dove: Dear Media
“Hot blonde.” “Huge nipples.” “Her ass is quality.” Somehow it’s become acceptable for the media to judge women by their appearance instead of their accomplishments. And elite athletes are no exception. When women compete at the largest sporting events in the world, commentators from television, radio and print focus on how they look instead of what they...
George Takei fights HB2 with "You Can Pee Next To Me"
In March 2016, North Carolina's governor signed the controversial House Bill 2 (HB2). Among other discriminatory measures, the so-called "Bathroom Bill" requires transgender people to use the restroom corresponding to the sex on their birth certificate, rather than the gender with which they identify. In response, actor and activist George Takei de...
RAPP decided to raise the bar on what an agency holiday card could be, and tapped into a key pillar of our culture to make a holiday card that our employees and clients truly cared about.At RAPP we our mantra is: Be Smart. Be Creative. Be Kind. For the 2015 holiday season, during a time when so many troubling events were taking place, we wanted to spread ...
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and tell Georgia G...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18