3rd Annual Shorty Social Good Awards Categories

See below for official categories. The early entry deadline is June 20th, 2018.

From the 1st Annual Shorty Social Good Awards Best Consumer Brand

This award honors efforts of a consumer-facing brand to make the world a better place. Objectives may include drawing attention to sustainable business practices, raising awareness or funds for a cause, and promoting volunteer programs both internally and externally.


Combating Book Deserts: JetBlue's Soar with Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginations to take flight through reading. To help combat book deserts and the common summer slide, Soar with Reading aims to get books into the hands of kids in need and to promote reading all summer long. As an issue that is important to crewmembers, customers a...
Dove: Dear Media
“Hot blonde.” “Huge nipples.” “Her ass is quality.” Somehow it’s become acceptable for the media to judge women by their appearance instead of their accomplishments. And elite athletes are no exception. When women compete at the largest sporting events in the world, commentators from television, radio and print focus on how they look instead of what they...
Duracell Helps Those With and Affected by Hearing Loss Stay Connected
The power to verbally communicate with others is core to the human experience. When hearing loss erodes a person's ability to hear, it strips them of the ability to communicate and stay connected. There are over 48 million Americans who suffer from hearing impairment and 80% percent of those over the age of 65 do nothing about it. When Duracell, the trust...
Generation Now - Unilever
We were tasked with marrying what at face value might seem like very disparate topics -- gender parity, childhood hunger, and climate change -- into one cohesive platform. What do all three topics have in common? They fuel a conversation centered around the initiative to build a better future, starting today."Never put off until tomorrow what you can do t...
GoPro for a Cause
GoPro for a Cause uses the viral power of GoPro videos to help nonprofit organizations promote their movements—and inspire the world.
Inspiring Any #WaytoVeg
The single easiest decision you can make to do good for yourself and the planet is eat a little less meat and eat a little more veggies. MorningStar Farms and Kellogg went as far to commission a study with Quantis (leaders in lifecycle assessment consulting) to show the impact that swapping a meat-containing meal for veggie-based one has on water usage, l...
NerdWallet’s Alternatives to Payday Loans Tool
NerdWallet's mission is to provide clarity for all of life's financial decisions, and payday loans are ground zero for people in true financial distress.Payday loans give millions of Americans quick cash but bleed them dry with triple-digit interest rates and hidden fees. These loans have moved away from the corner storefront, with over a third now origin...
The Economist's Pride & Prejudice
The Economist has a rich history of championing individual rights and advocating for positive change, including LGBT rights. Since our first cover article on the subject called for the legalisation of same-sex marriage back in 1996 titled "Let them wed", gay rights have advanced tremendously across the world. But one area in which LGBT rights still fac...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018