THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards On a Shoestring

This award honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.

Winner

On a Shoestring
winner
Juneteenth Thoughts
There was no client for this work other than our own agency, but the need was clear: the industry’s…

Finalists

On a Shoestring
finalist
gold honor
#OscarTakeMeToProm
Turn a conversation about our brand into an opportunity to provide a unique and memorable experienc…
On a Shoestring
finalist
gold honor
LAY’S X TAYLOR HALE: THE SALTIEST SHOWMANCE IN BIG BROTHER HISTORY
This summer, LAY’S became a regular (and unexpected) guest star on the 24th season of the popular R…
On a Shoestring
finalist
silver honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
On a Shoestring
finalist
bronze honor
audience honor
Roll up! Roll up! For world's first 24 hour circus!
What do you do when you’re an arts/education nonprofit educating thousands of disadvantaged Cambodi…
On a Shoestring
finalist
Deviate Labs - Caden Terminal
Caden, a privacy tech company, was just coming out of stealth and wanted to generate 5,000+ beta si…
On a Shoestring
finalist
Feeding Gamers
BACKGROUND - Delimex has been around for nearly forty years, but despite being the perfect food to …
On a Shoestring
finalist
Retirement Bears
Over the last 60 years, the Kraft Peanut Butter bears became Canadian icons.  But lately, other …
On a Shoestring
finalist
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
On a Shoestring
finalist
Sunshine Online
For 40 years, Camp Sunshine has provided a fun, safe, and empowering environment for kids with canc…

Nominees

On a Shoestring
Brian Newman Arrives at Park MGM
In April 2022, Park MGM Las Vegas welcomed back Brian Newman After Dark for his spring and summer r…
On a Shoestring
Ode to Karachi - Karachi Biennale
After the pandemic and the recent catastrophic floods in Pakistan, the Karachi Biennale's latest it…
On a Shoestring
Scoperta! The Opera
Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. To attr…
On a Shoestring
Spirit Airlines: Taking Influencers to the Sky
Flying can feel tedious. Finding flights, packing, making your way through TSA… the list goes on. B…
On a Shoestring
Teva: Soleful Readings
Teva advocates for all who adventure, and the brand stands for stepping out as your authentic self …
On a Shoestring
The F-List
Clean Creatives is a non-profit fighting climate change by pressuring ad agencies and the industry …
On a Shoestring
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …