THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Clapback

This award honors a single social media rebuttal or response (Clapback) that displays an exceptional, brand-defining voice.

See previous winners and honorees here.

Winner

Clapback
winner
audience honor
KFC x Lil Nas X x Jack Harlow Meal Twitter Reply
In 2022, KFC set out to shift their tag line “That’s Finger Lickin' Good” from an attribute to an a…

Finalists

Clapback
finalist
gold honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Clapback
finalist
#HangUpOnIt
In the crowded and Apple-dominated mobile phone category, product IS cultural currency. And, with n…
Clapback
finalist
US Open x Drew Lock Tweet
The US Open Tennis Championships voice is unexpected, bold and energetic. Every word should reflect…

Nominees

Clapback
Jersey Shore x Staten Island Tweet
The objective of our always-on approach is to keep the Jersey Shore fandom engaged both in and off-…
Clapback
U.S. Space Force Claps Back
The U.S. Space Force is the only branch to be “born digital” at the forefront of technological adva…