THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 14th Annual Shorty Awards Paid & Amplification

This award honors a brand, agency or organization who effectively utilized external marketing efforts including pay-per-click advertising, branded content and display ads to boost brand awareness and drive revenue.

Winner

Paid & Amplification
winner
Diet Coke Boost Inside: A Year In Paid
  We were tasked with a year of paid media efforts across Diet Coke social channels. The objecti…

Finalist

Paid & Amplification
finalist
Tech Hard
Everyone has a discount during the holidays. Big whoop.  Deals are ubiquitous during the holiday…

Nominees

Paid & Amplification
audience honor
City National Bank Doubles Lead Conversion Rate in 2021 Personal Business Banking
The goal of City National Bank’s 2021 Personal Business Banking campaign was to highlight and grow …
Paid & Amplification
January Digital Boosts Cariuma’s Customer Conversion By A Staggering 54% PoP
Conscious footwear brand, Cariuma, hit the international DTC scene in 2018. Although agiley managin…
Paid & Amplification
Lenovo: TikTok Brand Campaign
Lenovo began our TikTok Jumpstart Program in January 2021, with a plan to feature up-and-coming Tik…
Paid & Amplification
QuickBooks: Early Starts
Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge in the…
Paid & Amplification
Record Breaking Facebook Sales Through Diversity & Brand Awareness
Having already reached over 66 million people on Facebook (with an average frequency of 5x), The Bo…
Paid & Amplification
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…