9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

What's Inside?

Nominated in YouTube Ensemble

About What's Inside?

Starting with a series of videos cutting open sports balls to see what they’re made of for a school project, Daniel Markham and his son Lincoln really opened up a can of YouTube worms. Now they cut open all sorts of things, from a rattlesnake’s rattle to a PokeBall to the YouTube Gold Play Button they earned for gaining 1M subscribers in December 2015. Their success continued to skyrocket this year, nearly quadrupling that number of subscribers by the end of 2016 with videos that regularly get millions of views each. That success has given the Utah-based family the opportunity to travel the world, discovering new people, places, and things (that they then cut open).

What's Inside?'s best work on social

https://www.youtube.com/watch?v=1pyfMnF6j_g https://www.youtube.com/watch?v=A8o_fqHSsYI https://www.youtube.com/watch?v=TfL5ivT_NW0 https://www.youtube.com/watch?v=owZFQuats1k https://www.youtube.com/watch?v=OOqJ-frLD-E

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.