9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Richard Jefferson

Finalist in Sports

About Richard Jefferson

Most people know Richard Jefferson as the guy who came in during Game 3 of the 2016 NBA Finals to replace an injured Kevin Love. Jefferson helped boost the Cavs, win the game, and ultimately upset the Golden State Warriors for the championship. Off-court, he’s the GOAT on Snapchat, giving his fan followers behind-the-scenes looks into locker room antics in the NBA, usually bringing his personal cut-out mascot “Lil Kev” with him wherever he goes. He even went so far as to wear the new Snapchat Spectacles while shooting 3s and slamming dunks. Looks like @Rjeff24 is a champion off the court, too.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.