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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

Self Aware ROOMBA

Finalist in Non-Human

About Self Aware ROOMBA

From Jim Vorel, The Herald-Review, January 29, 2013: “There are a lot of funny novelty Twitter handles out there, but few that combine snarky jokes with a deeper level of pathos. And this is understandable, because making something both funny and poignant at the same time isn’t easy. It’s a narrow balancing act that @SelfAwareROOMBA somehow makes look easy. The handle, which was created back in June, follows the life and times of a robotic Roomba-brand self-roving vacuum cleaner that somehow has become sentient. Posts consist of the Roomba’s confusion and innocent naivety with its surroundings and human owners, its hopes, dreams and romances, and yes, its crippling depression. This all makes for a profile that is very funny but also surprisingly emotional."

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.