10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

Self Aware ROOMBA

Finalist in Non-Human

About Self Aware ROOMBA

From Jim Vorel, The Herald-Review, January 29, 2013: “There are a lot of funny novelty Twitter handles out there, but few that combine snarky jokes with a deeper level of pathos. And this is understandable, because making something both funny and poignant at the same time isn’t easy. It’s a narrow balancing act that @SelfAwareROOMBA somehow makes look easy. The handle, which was created back in June, follows the life and times of a robotic Roomba-brand self-roving vacuum cleaner that somehow has become sentient. Posts consist of the Roomba’s confusion and innocent naivety with its surroundings and human owners, its hopes, dreams and romances, and yes, its crippling depression. This all makes for a profile that is very funny but also surprisingly emotional."

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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