Food52, founded by Amanda Hesser and Merrill Stubbs, sets out to bring cooks together from all over to exchange recipes and ideas and to support each other in the kitchen. It is a buzzing place for others who do what they do all day long: talk about food. Together they create cookbooks, take on food projects, help others with their real-time food Q&A - the Food52 Hotline - and support local food producers. Since starting Food52, millions of cooks and eaters have found their way to the site. They believe that if you want to eat better and you want to help change our food system, you need to cook. Maybe not all the time, but some. You don't have to eat local foods every day; you don't have to shop at the farmers market every week. But it's good to try. They’re not extremists in a cult of purity, slow-foodness, or locavorosity. They're realists who believe in applying the best aspects of those food movements to our everyday lives.