Shorty Social Good Awards

Entries for the Shorty Social Good Awards are now closed. Stay tuned for the announcement of finalists! View entries submitted below.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 6th Annual Shorty Awards

Los Angeles Dodgers

Winner in Sports Team

About Los Angeles Dodgers

Dodger Stadium was the most checked-in sports venue in the United States and ranked fourth on the list of most checked-in locations in the United States in 2013, according to Facebook. In addition, Dodger Stadium ranked eighth worldwide as the most Instagrammed location of 2013. The Dodgers led Major League Baseball in total growth throughout the 2013 season on Facebook, Tumblr and Instagram. The club's total growth of 193,483 on Twitter was good for third in Major League Baseball. Based on social interactions per post, the Dodgers ranked first in the Major Leagues in engagement per fan on Twitter, Facebook, Instagram and Tumblr during the 2013 season. In 2013, Instagram was the club's most engaged platform with @Dodgers accumulating 30,849,622 likes, 373,072 comments and 309,314 new followers. The @Dodgers won the MLB Network awards for Best Team Promotion for the Vin Scully Takeover and Snapshot of the Year featuring Clayton Kershaw and Sandy Koufax. The Dodgers engage on social media to tell a story through access. @Dodgers books National Anthems (http://atmlb.com/1lQs4zW), tell love stories (http://atmlb.com/1fnB9L2), brings families together (http://atmlb.com/1jGgmJL) and even sometimes apart (http://atmlb.com/1jGgmJL). It unite generations (http://bit.ly/1nAeU9g), teaches geography lessons (http://bit.ly/1lQss1d), and take over other team’s accounts (http://atmlb.com/MUusJe). According to USA Today, the Dodgers won Twitter once: http://usat.ly/1gHsgOz

Los Angeles Dodgers's best work on social

https://twitter.com/Dodgers/status/387447670908137472 https://twitter.com/Dodgers/status/367894642404380672 https://vine.co/v/b3Q1XJZBxOg https://twitter.com/Dodgers/statuses/322586892111593472 https://twitter.com/Dodgers/status/412395319931207680