2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 6th Annual Shorty Awards

Animal Planet's Puppy Bowl: @MeepTheBird

Entered in Twitter Campaign

About this entry

@MeepTheBird gives fans the epic play by play through everyone's favorite Big Game, Animal Planet's Puppy Bowl. As a live-Tweeting sideline correspondent, Meep has given fans a literal birds-eye-view of the action since Puppy Bowl VIII. Meep's sharp wit and humorous commentary keeps the fur flying during the excitement of Puppy Bowl.Puppy Bowl IX (February 2013) was the most-buzzed-about show in all of cable, having the most Tweets all day Sunday and coming in second overall only to the Super Bowl. The premiere telecast generated nearly 300,000 Tweets, pummeling the previous year's total-day record of 214,000 Tweets within the first telecast alone. Puppy Bowl IX produced 10 U.S. Trending topics on Twitter throughout the day, including #PuppyBowl and #CuteCam. Several celebrities joined in on the #PuppyBowl fun, including Steve Martin, Miley Cyrus, Zach Braff, Martha Stewart and Mandy Moore. The sideline commentator, @MeepTheBird, gained approximately 19K Twitter followers through the day, leading the charge to make Puppy Bowl IX "the" cultural event of the day. In the digital sphere, PUPPY BOWL IX earned its howling rights, as AnimalPlanet.com welcomed 27 percent more unique visitors versus last year and generated more than 1.6M video streams. PUPPY BOWL IX's Puppy Cam was the second-most-visited draw on the fansite, generating hundreds of thousands of streams on AnimalPlanet.com and beyond.

Media

Produced by

Animal Planet

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.