2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Best Twitter Campaign

This award honors the smartest, most effective, and most creative marketing Twitter-based campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected. Click here to see the previous winner and nominees.

Finalists

finalist
#InsideTHEOUTNET
A short film originally produced as an internal asset for THEOUTNET.com, a part of The NET-A-PORTER GROUP, to premiere at its annual global presentation, emerged as a shareable industry-wide favorite through a stealth campaign centered around the newly launched LinkedIn profile of the film’s star and Internet sensation, P’Trique. A month bef...
finalist
#SCtop10
As ESPN's flagship program, SportsCenter provides TV's most thorough presentation of sports news, highlights and analysis. The Top 10 plays of the night are a cornerstone of SportsCenter’s television presentation, and #SCtop10 is the thriving extension of the show in the social space.The #SCtop10 hashtag is a testament the show’s cultural impact...
finalist
#TornadoWeek
In April 2013, The Weather Channel (Weather) partnered with Vert to execute against a simple goal: “generate buzz, create awareness and drive tune-in via social media" around the network’s Tornado Week, seven days of content centered around one of nature’s most impressive storms. The timeline? Less than a month to create, launch, and execute a c...
finalist
@MTVFR hacked Twitter with #TeenWolfFr
To mark the debut of the third season of Teen Wolf in France, we created the first-ever hackvertising campaign on Twitter for MTV France, which generated 60 million impressions. The hack made standard design frames look like they’d been shredded by a wolf claw. Just like a virus, the hack started appearing all over the world. A buzz campaign… ...
finalist
Cinemax's Banshee
Cinemax devised a Twitter stunt to send out the first season of its new original series Banshee with a bang. Cast and crew members were enlisted to live tweet the season finale in a coordinated, multiplatform effort that spanned the globe.The stunt proved to be a hit with viewers, making it the highest rated live episode of the season, boosting ...
finalist
Derek
The Twitter campaign for "Derek" baked the show's themes of kindness and elder wisdom into its voice and strategy in every message and activation. This approach began with the naming of "Derek" social accounts - "BeLikeDerek" on Twitter, Facebook, Tumblr, and Instagram. This name implied a challenge for fans to emulate Derek's compassion and sel...
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be adapted onto Twitter. For the 3 days leading up to it’s national premiere we shared every word of the pilot episode script: dialogue, stage direction, it was the entire story 140 characters at a time. To show of the gorgeous noir details we used Tw...
finalist
Opposite Worlds Twitter Popularity Index
In 2014, Syfy put the control of a new reality competition into the hands of Twitter users. The Twitter Popularity Index was a social media marketing campaign baked directly into the show itself. For the first time consumers could remote control a show based on their tweets. How the Twitter Popularity Index Works The Goal Syfy was tasked ...
finalist
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-ever program that allowed Samsung Galaxy owners to recharge their phones with a tweet. By bridging online and offline experiences in real time, #PowerOn made a material improvement in our consumers’ overall festival experience. During the nine d...
finalist
Tweet & Shoot We Are Tennis by BNP Paribas
BNP Paribas is passionate about tennis and a longstanding sponsor of Roland Garros, the French Open. In 2011, it created We Are Tennis by BNP Paribas, a digital community whose values are about sharing the passion for tennis, generosity and innovation, in order to bring tennis fans closer to the action. 2013 marked the 40-year partnership be...
finalist
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was president (1866), but how do we make them seem more modern, cool, and current? Introducing #Tweethearts-- the mash-up of Sweethearts and Twitter. The #Tweethearts social campaign allows users to create customized Sweethearts candy hearts using Twitt...
finalist
Verizon NFL #FOMOF Twitter Campaign
Downloads and usage of Verizon’s NFL Mobile app were sluggish, and mcgarrybowen was challenged to move the needle. The #FOMOF campaign effectively demonstrated why watching live football on a smartphone was meaningful and valuable to the avid football fan. But wait, we asked ourselves—why would someone use NFL Mobile vs. watching a football ...

Nominees

#HomeRocks
There is nothing that compares to the feeling of arriving home after a long day. This exact feeling is captured and celebrated in the 2014 Coldwell Banker TV commercial, which debuted on the Grammy Awards and set to the classic Mötley Crüe anthem “Home Sweet Home." Created by agency partner Siltanen & Partners, the Coldwell Banker “Home Sweet Home" c...
#USOmoments
The USO was launching a massive brand campaign on Veterans Day, Every Moment Counts. The goal was to raise awareness of the general American public the everyday moments often taken for granted that our military families sacrifice. On Twitter and Instagram, the USO wanted to break through the noise to reach and engage a huge audience with the hashtag #...
1milk2sugars PR #SonicRevolution Live Twitter Chat for Clarisonic
In January 2013, 1milk2sugars PR won the bid to be the Agency of Record for Clarisonic Canada for their Digital PR needs. Clarisonic is a luxury skincare line known for their high end facial and body brushes. 1milk2sugars PR’s objective was to launch a digital campaign to propel a following for the brand online as well as to educate current and prospe...
Airlines for America: Don't Ground America Campaign
On Tuesday, April 16, the Federal Aviation Administration (FAA) advised Airlines for America (A4A) and carriers that furloughs of air traffic controllers would begin that following Sunday. Carriers were told to plan for imminent, widespread delays on a scale the industry had never seen. The “Don’t Ground America" campaign sought to achieve one sole ob...
Animal Planet's Puppy Bowl: @MeepTheBird
@MeepTheBird gives fans the epic play by play through everyone's favorite Big Game, Animal Planet's Puppy Bowl. As a live-Tweeting sideline correspondent, Meep has given fans a literal birds-eye-view of the action since Puppy Bowl VIII. Meep's sharp wit and humorous commentary keeps the fur flying during the excitement of Puppy Bowl.Puppy Bowl IX (Februa...
Chennai Express
Chennai Express, a recent blockbuster Bollywood movie won many social media accolades worldwide. The social media strategy for “Chennai Express" was well planned for the right timing, buzz and effective engagement. The biggest initial challenge was deciding the correct timing for the launch (of various campaigns), selecting the right keywords & hashtags, ...
DiGiorno: #DiGiorNOYOUDIDNT Campaign
DiGiorno wanted to extend their reach to new audiences and be part of the football conversation throughout the NFL season without a large media spend or sponsorship. So we took that objective, thought about where guys were getting together to really follow and participate in the NLF season, and we recommended Fantasy Football as a smart place to "play". A...
Eastbound & Down Baseball Trash Talk
In support of Eastbound & Down’s final season on HBO, we gave fans totaling in the six-figures a most memorable reminder that Kenny Powers is back and badder than ever. Timed with the climax of a highly competitive MLB season, we ushered KP back to the zeitgeist in a big way: by broadcasting his personal insults to unsuspecting baseball fans. Publishing h...
Eucerin's #NoFryFriday
As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert knowledge to consumers’ fingertips whenever possible. We saw a unique opportunity to infuse Eucerin into organic consumer conversations surrounding Memorial Day Weekend 2013 by capitalizing on the National Council on Skin Cancer Prevention’s annual “Don’t Fry Da...
Falling Skies "Battle For The Handle" Twitter Campaign
Cities throughout America have been overtaken by the alien forces. But one space was still up for grabs: @FallingSkies. The intergalactic battle of TNT’s Falling Skies extended online, as fans represented their allegiance and earned personalized content in the fight for control of @Fallingskies on Twitter.In order to engage fans of Falling Skies and get t...
NBA Digital Hardwood Classic Takeovers
Reviewing NBA TV’s archives of monumental games, the key games were identified: Los Angeles Lakers guard Kobe Bryant’s infamous 81-point game against the Toronto Raptors, Former Chicago Bulls guard Nate Robinson performance in the 2013 NBA Playoffs, Game 4, of the first-round series between the Brooklyn Nets and Bulls, and NBA Legend and former Detroit Pi...
Purina: #PetsAtWork
Our challenge was to gain exposure for Purina’s commitment to Pets at Work Day by generating a large volume of small, personal actions endorsing the idea, tying the overall Pets at Work (PAW) movement to Purina’s pet-friendly office policies. We needed to position Purina as small, human, personal and authentic, building trust in the brand and driving e...
Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an available HondaVAC™, we felt we should warn them that their days were numbered. We launched the first large-scale, brand-to–brand Twitter event that left snacks shaking in their wrappers. Many brands came out to "fight" and it turned Twitter into a complete wa...
The Bravoholic
On a weekly basis, Bravo culls through fan tweets to pinpoint a “Bravoholic of the Week." The weekly Bravoholic is a social media superstar who avidly tweets about Bravo and embodies the Bravo voice. We award our winner their “fifteen minutes" by giving them control over @TheBravoholic for the week, officially crowning them our digital correspondent – a s...
The Wolverine - Twitter Battle
With the release of the 2013’s biggest international blockbuster The Wolverine, Fox Star Studios – India & Thought Pot Media gave fans a chance to fight with their favorite Superhero in a unique, one of its kind, twitter powered battle between The Wolverine and his enemies with the #IAmTheWolverine Twitter Battle! The real time twitter battle hosted o...
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across television, films, events, digital and social platforms. In 2013, espnW tasked NYC ad agency The Concept Farm to find a way to connect with their audience on a deeper digital level than ever before by building brand awareness and loyalty throughout the entire summ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.