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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

The Wanted’s Reality Reveal and Album Announcement: Capturing Fans in Real Time with Twitcam

Entered in Social Media for Music

About this entry

British pop band The Wanted is harnessing the power of Twitter to drive PR and fan relations for the up and coming teen artists. On February 6, 2013, The Wanted used Livestream’s Twitcam, a live streaming platform on Twitter, to announce the arrival and sneak peek of their new album and debut of their new reality show on E! Television Network. The band used Twitcam to communicate with fans and answer questions in a real-time chat capability via Twitter to engage with thousands of fans, and garner press in over 90 publications including Ryan Seacrest, Los Angeles Times, MTV.com and more. The Wanted’s use of Livestream’s Twitcam platform showcases a creative use of digital PR showcasing that good press doesn’t always mean a press release. By leveraging the power of Twitter, and DIY webcasting, The Wanted was able to reach and engage with its key audience: teens, and communicate with them in real-time to answer fan questions and quips about their upcoming reality show and album release. Via The Wanted’s Twitcam announcement, the teen pop sensations were able to: - Interact and chat with over 50,000 fans around the globe in real-time over live video and - Twitter using Livestream’s Twitcam - Garner press coverage in over 90 media outlets including MTV.com, The Los Angeles Times, USA Today, Variety.com - Create social media trends and buzz highlighting elements like upcoming album songs, voting for reality show titles, and favorite band member

Why does this entry deserve to win?

From Ryan Seacrest: http://ryanseacrest.com/2013/02/06/the-wanted-tease-new-album-during-twitter-chat/

Media

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.