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3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

It's More Than Just a Meal

Entered in Media Partnership


Drive urgency for Meals on Wheels America to a younger demographic to promote active involvement in volunteer recruitment.


Our narrative strategy was to share a human, authentic story of two unexpected people coming together over a shared passion for Meals on Wheels.


- 14,424,579 people reached

- 51,362,464 impressions

- 17,063,670 3-second video views

- 2,435,707 views to completion

- 92,560 landing page views

- 233,382 post reactions


- 23,364 post shares

Meals on Wheels America received 5,664 signups for volunteers in less than 4 weeks!


Video for It's More Than Just a Meal

Produced by

T Brand Studio, Ad Council


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The late entry deadline for the shorty social good awards is september 20, 2018