entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

It's More Than Just a Meal

Entered in Media Partnership

Objective

Drive urgency for Meals on Wheels America to a younger demographic to promote active involvement in volunteer recruitment.

Strategy

Our narrative strategy was to share a human, authentic story of two unexpected people coming together over a shared passion for Meals on Wheels.

Results

- 14,424,579 people reached

- 51,362,464 impressions

- 17,063,670 3-second video views

- 2,435,707 views to completion

- 92,560 landing page views

- 233,382 post reactions

- 3,309 comments

- 23,364 post shares

Meals on Wheels America received 5,664 signups for volunteers in less than 4 weeks!

Media

Video for It's More Than Just a Meal

Produced by

T Brand Studio, Ad Council

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018