Congrats Social Good Finalists! See the list

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

“What if” we looked at social justice differently?

Entered in Social Justice

Objective

ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. The goal of this video series is to use humor to make important points of societal stigmas and double standards.

Strategy

Our strategy was to use comedy to make the more substantive points about the hurdles that marginalized groups face in their everyday interactions. Our thesis was that physical comedy would be the best route because it stands out to viewers as they scroll through their newsfeed.

Results

On average, these videos received over 38 million views, over 1.3 million reactions, and over 600K shares, indexing at over 10x ATTN:'s average video performance for each of these metrics.

Produced by

ATTN:

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.