10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Backpack Kid

Nominated in Dance

About Backpack Kid

How does a regular 15-year-old named Russell Horning turn into Backpack Kid, the dance sensation with 1M+ Instagram followers? It helps if you have a signature style (stiff, swinging arms), a signature look (t-shirt and backpack), and a signature stare (cold). It also helps if Katy Perry has you join her on the season finale of SNL after seeing your Instagram videos. That appearance brought him a lot of new attention, but Backpack Kid was already trending upward on his @thebackpackkid Instagram account, getting a shout-out from Rihanna, who reposted a video of his to celebrate her Grammy nominations. Look for Backpack Kid to continue to pop up in hip-hop videos, like Ayo & Teo’s “Rolex,” while still entertaining his fans with antics like dancing with random groceries in the supermarket.

Backpack Kid's best work on social

https://www.instagram.com/thebackpackkid/ https://www.instagram.com/p/BTkc6eQgrVy/?taken-by=thebackpackkid https://www.instagram.com/p/BaIdn9AjaYd/?taken-by=thebackpackkid

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18