Marsha Collier's name crops up a lot in the same breath as e-commerce and customer service. No surprise there. She’s the author of the For Dummies series on eBay plus many other related, best-selling titles. She's sold over a million books, been on many Best Seller lists and has published more than 45 books in the Wiley "For Dummies" series. (Translated 6 languages). Her latest books 'Social Media Commerce For Dummies' & 'The Ultimate Online Customer Service Guide' give businesses insight how to use Social Media to build customer relations and bottom line. On many prestigeous lists since 2009: Forbes: Must-Follow Marketing Minds On Twitter, Forbes: 100 Must Follow On Twitter, Huffington Post: The Top 100 Most Social Customer Service Pros On Twitter, AGBeat Top 50 Industry Professionals, Forbes Top 10 Most Powerful Women in Social Media. Marsha shared her wedding with her Twitter community; the hashtag reached 49 million timelines. Joined Twitter 2008, founded #custserv in 2009
Writing is a solitary profession so social media opened a new world for me. I can interact with people of all ages, from all over the world!
Why should we vote for you?
I am a business author, it's what I do. I take my responsibility seriously and enjoy sharing through social media as well as my books
How do you make your tweets unique?
I only share what I personally find interesting and feel will resonate with my community - also love cheering others successes & helping
How do you or your organization use social media? What makes your use unique?
Marsha became "social" before social media was in vogue. Although it was not an accepted practice in 1998, she listed her email address in her books, and encouraged readers to contact her with questions about their business.
After publishing an informational email newsletter to over 12,000 people quarterly, she saw social media as a new and more efficient way to connect. Today reader questions are answered on Twitter, Facebook and still by email, but the main benefit is that she is able to build a community by connecting on a person to person level.
She connects with her readers and new people daily; finding that such engagement resulted in more fun AND increased book sales. This prompted her to research; and write further about how social media can benefit other professionals and businesses.
Marsha publicly cheers on her readers and their business successes, because its so much more fun when business is social!