Campaign Video by The Hay Merchant
The Shorty Interview with The Hay Merchant
How do you use Twitter in your professional life?
I use it more in my professional like than I do personally. It's part of the business to communicate with our customers.
How will the world change in the next year?
The population will be drinking more craft beer--and be more knowledgeable about it.
What inspires you to tweet?
To spread the gospel about craft beer.
How long can you go without a tweet?
A few hours.View The Hay Merchant's complete Shorty Interview
Learn More about The Hay Merchant
Hay Merchant, a craft beer bar in Houston, offers 80 beers on tap (75 taps and 5 cask engines) and a menu from James Beard Award nominee Chef Chris Shepherd. Located in a remodeled 1940s building in Houston's Montrose neighborhood, Hay Merchant was built with individually regulated pressure valves on each tap for perfect pours. Menu items include crispy pig ears, the Cease and Desist burger and chicken wings with Korean red chile paste.
How do you or your organization use social media? What makes your use unique?
Hay Merchant social media to interact with their customers--new beers on tap, special events and advice on beer. Their customers are extremely active, which makes the social media accounts successful. Customers like to record the beers they drink at the bar and are very enthusiastic about what they like and don't like.
My best work on social media