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Voted the most popular businesswoman on Twitter and the City of London’s “Commentator of the Year”, Gemma Godfrey was named among the “savviest” on Wall Street by the Wall Street Journal. Head of Investment Strategy at Brooks Macdonald, her firm manages in excess of £5.9 billion, across 11 offices. Godfrey directs the Asset Allocation and Investment Committees, and positions the business to achieve long-term strategic goals.
Selected by the BBC as one of the Top 100 Women, globally, "striving to make the world a better place", Godfrey is CNBC’s first Official Contributor in Europe. The channel has a reach of more than 390 million households across the world.
Profiled by the Sunday Times on the ascent of women in the boardroom, Godfrey is on the Advisory Board of Templars Communications, the Independent Advisory Committee for the largest communal charity in Europe and an Advocate for the Alternative Investment Management Association. She is a quantum physicist by background.
To encourage others to cut out jargon, provide thought provoking content and recognise the importance of social media in business.
How do you make your tweets unique?
By clarifying the widely misunderstood & revealing what most have missed. Actionable advice, with insights from business to quantum physics.
140 characters of advice for a new user?
Think less about yourself, more about your audience - what do they want to hear, why and how. Keep things clear, relatable and practical.
What are some words or phrases you refuse to shorten for brevity?
Hippopotomonstrosesquippedaliophobia (the fear of long words).
How do you or your organization use social media? What makes your use unique?
Gemma Godfrey uses social media to engage, educate and empower. She advocates that the most powerful messages are often the simplest. Godfrey's ability to cut straight to the heart of an issue has positioned her as a sought-after business influencer. Relating these situations to everyday life, she makes her messages accessible to all. Combining business with personality, her advice is as entertaining as it is practical.
Commendations:“No one better at clarifying complex conditions as they unfold” Michael Gurka, Managing Director, Spectrum Asset Management. "Tremendous impact as a strategist, original thinker, and media influence", Daniel Lessard, Corporate Governance, Private Practise. “A unique balance of intelligence combined with a healthy dose of common sense” Martin Rust, Senior Consultant, Strategy Corp. "Entertaining & informative” Michael DiVecchio, Program Manager, U.S. Dept of Homeland Security. "A source of inspiration” Joyce Hanson, Associate Editor, Summit Business Media.