He has started in the beginning of 2012 as a vlogger on YouTube, making short videos about misleading advertising, freedom of speech and government propaganda, using a very charismatic character called "Otário Anonymous". In a very innovative way (using special effects and simple language), he shows to people how some companies and politicians are cheating them.
Despite the funny personage (using a paper bag over the head, clown nose and Mickey Mouse like voice), it became very respected and admired over social media (even by those who are the target of its criticism).
On 2013, he was declared 'Shorty Vox Populi' winner in #Activism.
According to The Wall Street Journal, 'Canal do Otário' is one of the video makers who most suffer from a lack of freedom of expression on the internet (specially in Brazil).
More information at wikipedia page: http://en.wikipedia.org/wiki/Canal_do_Otário
More about Canal do Otário
I'm the worst nightmare of companies, people and services that promote misleading advertisement.
[english subtitles in all videos]
How do you or your organization use social media? What makes your use unique?
The social media helps 'Canal do Otário' to fight against censorship and to show people the truth, sharing thoughts about misleading advertisement, freedom of speech and government propaganda.
The 'Canal do Otário' uses the social media to create exclusive videos, posts and illustrations on: Youtube, Facebook, Google+, Instagram and Twitter, and also to interact with the followers.
With more than 600K subscribers on YouTube Channels, 1,1 Million likes on the Facebook page, 58.2K on Twitter and an average Klout Score of 84**, it seems that 'Canal do Otário' is doing the right thing.
He is showing to people that, if a guy using a paper bag on the head, clown nose and silly voice can change the world, so everybody is able to do the same! ;-)
This is real social media activism!