Campaign Video by B&N at Texas Tech
Learn More about B&N at Texas Tech
Barnes and Noble Texas Tech is part of a growing organization. In the past few years the current student enrollment has reached up to over thirty thousand students. By 2020 it is estimated there will be over 40,000 students enrolled. This institution is a family. Texas Tech is so unique and incredibly diverse that no other university can compare. In 2013 alone the students have broken numerous attendance records to athletic events, all by being involved in Texas Tech's social media. Barnes and Noble Texas Tech is sharing in this experience by becoming as active as possible via Twitter and Facebook. Together, Red Raiders can do anything. Tech has proven that during the 2014 Shorty Awards. Barnes and Noble Texas Tech had a brand new Twitter, and with the help of our students they were able to make it to the finals. Barely a month old, and Barnes and Noble Texas Tech's twitter is able to compete with schools that have over eight thousand twitter followers. That, is shorty award worthy.
How do you or your organization use social media? What makes your use unique?
Barnes and Noble Texas Tech uses their twitter page to promote events, book signings, school spirit, textbook information and much much more. They also partner with other Tech organizations and help to promote those events as well as their own. They are unique in the Shorty Award competition because they have a team of two people that market and promote their Twitter page and all of these events. Compared to their peers, some have huge amounts of people working on their media, while Tech has two. These two people were able to get Tech's twitter page up to par with schools that are much more experienced and have many more hands to help. #dedication