On March 17th 2011, Carrie Shade lost a childhood friend to suicide. On May 18th 2011, she decided to do something about it. The goal of the Against Suicide campaign is to not only spread awareness of suicide, but to also help end the stigma that surrounds mental illness and try to lead people that are in the grasps of such things to get help and recover. The campaign is run by the same 18 year old who created the site almost 4 years ago and has reached over 220,000 people across the globe. Daily motivational quotes about strength and positivity is what this campaign is known for. The campaign also created hashtags such as #StayingClean and #ToThoseWhoNeedIt, which are used to help people help other people. #ProjectLG, or Project Life Guard, is the popular support group that stemmed from the campaign and makes a community to help each other get through tough times.
I tweet things that just help people keep going on the bad days. We all need that from time to time. It's nice to see.
Has Twitter changed your life? If yes, how?
I've learned that so many people are suffering and you can't even tell. Everyone is fighting something, whether it's big or small.
How do you make your tweets unique?
All of my tweets have some type of meaning to them. They either raise awareness or they're encouraging . Every one of them has a message.
What inspires you to tweet?
I'm inspired by the people that are silently suffering from mental illnesses. I'm inspired by the people we've lost to those illnesses.
How do you or your organization use social media? What makes your use unique?
The Against Suicide campaign is proving to the world that suicide, self harm, eating disorders, and mental illnesses are serious things. The campaign is reaching people all around the world and is able to change people's thoughts on the stigma that involves these problems.
In July of 2013, the campaign opened a small online merchandise store. With only a handful of simple t-shirt designs uploaded so far, the store has been viewed over 20,000 times and dozens of orders have been placed.
In August of 2013, ProjectLG was introduced, which stands for Project LifeGuard. This project was created so that everyone can have someone to talk to when they need someone. It's an easy, yet effected way to encourage people to help others because it's so easy to get involved. Everyone will have a lifeguard. The rules are simple: just post #ProjectLG in your bio or wherever you can on social media. Hundreds of people have joined so far.