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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Washington v Trump

Entered in Instagram

About this entry

With a few months before the US Presidential Election, there was a very real chance that Donald Trump was going to be President. And while there was no shortage of people bashing Trump, most of the communication seemed to be more of an expression of frustration, rather than an attempt to persuade voters that a Trump Presidency was not the direction they wanted this country to head.

Why does this entry deserve to win?

To try and convince people that Donald Trump was not the right person to run this country, we launched the Washington v. Trump campaign, which compared quotes from the George Washington, our founding father, with the quotes of Donald Trump on a variety of topics including national debt, women, treatment of POWs, religious persecution etc. We knew that the race would be close, and we thought if we could convince just a few people, we might be able to make a difference. We used Instagram to push out the idea, as it seemed to be an idle medium to showcase the simple contrasting natures of the belief of the two men. The simple animation was designed specifically for Instagram, where we posted a new quote everyday leading up to election day.

Results

Over 4K current Instagram followers

Over 3,000 organic visits to the site (55% of the site visits came from social. 71% of those came from Facebook)

Covered in numerous publications including "Fast Company."

Media

Video for Washington v Trump

Produced by

CP+B, CP+B

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.