Shorty Social Good Awards are open for entries! ENTER BY AUGUST 2ND

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 9th Annual Shorty Awards

Untasty Dishes

Winner in Shoe-String Media Buying Strategy

Audience Honor in Shoe-String Media Buying Strategy

Entered in Social Good Campaign

About this entry

Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kills more people than all forms of violence including war. But in America and much of the Western World, we don't even have to consider it. Dirty water is simply not on our radar.

So charity: water gave us a mission: Make dirty water real for people who don't have to drink it.

We brought dirty water home for Americans or rather, their kitchens.

Why does this entry deserve to win?


Introducing UnTasty Dishes, the first recipe ambush ever with Buzzfeed Tasty.

Buzzfeed Tasty's bite-sized videos serve up recipes that make cooking seem effortless and are highly addictive to watch.
So we decided to give Tasty's 62 million followers a little surprise. In place of clean water in each video, we substituted a developing world reality: dirty water.

Each recipe featured a stomach-churning element of dirty water.

A summertime lemonade infested with leeches. A toxic algae cornbread best served with a stomach pump. And a Typhoid bacteria smoothie bowl, disinfected with bleach.

Each video mirrored the Tasty style, catching our audience off-guard when they realized these weren't your average Tasty videos. Instead of serving up a typical recipe, we delivered a message that was hard to swallow that 663 million people still live without access to clean water.

Results

With zero media spend, UnTasty Dishes garnered over 5 million views in the first two weeks across Facebook and Snapchat. Almost 8 thousand people shared our videos and we sparked conversation over 3.5 thousand times. People loved, wowed, and liked our video over 20 thousand times.

In the end, UnTasty Dishes took the global perils of dirty water and put it right on our audiences' plates.

Media

Video for Untasty Dishes

Produced by

DigitasLBi , Charity Water

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.