9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The DubFactor

Entered in Comedy Video

Objective

To make people remember why they Love The X Factor and bring The X Factor into the age of the Internet.

To attract a younger audience and bring back some of the fun to the show.

Strategy

Everyone loves a funny on the internet and no one is safe... our judges were no exception when it came to us having a little bit of fun.

We created funny over dubbed videos with laugh-out-loud voiceovers featuring famous judges moments from previous shows.

The aim was to make fans remember why they loved the judges while bringing The X Factor into the age of the internet.

We looked back on previous performances and over-dubbed with a comedian's interpretation. This was to make the internet laugh and reignite our love for the judges.

Results

Total Reach- 1.2 Million

Total Engagements- 4000

Total Video Views- 263,000

Produced by

ITV Creative

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.