THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

The DubFactor

Entered in Comedy Video

Objectives

To make people remember why they Love The X Factor and bring The X Factor into the age of the Internet.

To attract a younger audience and bring back some of the fun to the show.

Strategy and Execution

Everyone loves a funny on the internet and no one is safe... our judges were no exception when it came to us having a little bit of fun.

We created funny over dubbed videos with laugh-out-loud voiceovers featuring famous judges moments from previous shows.

The aim was to make fans remember why they loved the judges while bringing The X Factor into the age of the internet.

We looked back on previous performances and over-dubbed with a comedian's interpretation. This was to make the internet laugh and reignite our love for the judges.

Results

Total Reach- 1.2 Million

Total Engagements- 4000

Total Video Views- 263,000

Media

Entrant Company / Organization Name

ITV Creative

Link

Entry Credits