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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Daily Show: “When Was America Great?”

Winner in Humor

About this entry

Donald Trump's campaign slogan was "Make America Great Again" which made us think, "when exactly was America great?"

Why does this entry deserve to win?

We sent correspondents Jordan Klepper, Roy Wood Jr., and Ronny Chieng out to the Republican National Convention in Cleveland, Ohio to ask Trump supporters a simple question: "When exactly was America great?" We rolled the video out across social as digital exclusive on the last day of the convention to wrap up the show's week long multi-platform experience.

Results

This simple question presented a challenge to our subjects. When WAS America great? Was it the 50s? Well, no, segregation was rampant then. Was it the 1800s? Sure, except for whole slavery thing. Turns out, this idea of "making America great again" was built on a shaky foundation. The video went viral on Facebook, amassing over 17 million views and 250,000 shares. The video reached over 51 million people online and was a huge multi-platform success for the show on YouTube, Twitter, Instagram and Snapchat.

Media

Video for The Daily Show: “When Was America Great?”

Produced by

Comedy Central, The Daily Show

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.