entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

#StyledByAveda

Winner in Beauty

About this entry

Position Aveda as a trusted source for how-to education in the minds of younger, "do-it-yourself" millennial consumers.

Why does this entry deserve to win?

Leverage the professional authority of Aveda Artists and social-savvy influencers to create on-trend, shareable tutorial content.

We highlighted three on-trend styles through branded content to be pulsed on Aveda owned communication channels. We then amplified this story by partnering with key digital influencers to re-create the looks for their own channels. Utilizing both owned and user-generated content allowed us reach new and existing guests.

Campaign elements:

- Owned, earned and paid influencer content

- Social media sweepstakes

- Long-form video content

- CRM

- Salon and Retail Workshops

- Living Aveda blog

- Aveda Network communication

Results

Influencer:

Owned:

Media

Video for #StyledByAveda

Produced by

Aveda

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.