entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 9th Annual Shorty Awards

#StyledByAveda

Winner in Beauty

About this entry

Position Aveda as a trusted source for how-to education in the minds of younger, "do-it-yourself" millennial consumers.

Why does this entry deserve to win?

Leverage the professional authority of Aveda Artists and social-savvy influencers to create on-trend, shareable tutorial content.

We highlighted three on-trend styles through branded content to be pulsed on Aveda owned communication channels. We then amplified this story by partnering with key digital influencers to re-create the looks for their own channels. Utilizing both owned and user-generated content allowed us reach new and existing guests.

Campaign elements:

- Owned, earned and paid influencer content

- Social media sweepstakes

- Long-form video content

- CRM

- Salon and Retail Workshops

- Living Aveda blog

- Aveda Network communication

Results

Influencer:

Owned:

Media

Video for #StyledByAveda

Produced by

Aveda

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018