9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Simpsons World

Entered in Data Visualization

Objective

Simpsons World is the ultimate destination for both casual and super fans of The Simpsons. Housing every episode ever, and features like time-synced episode guide, script view, and Simpsons TV, Simpson's fans can fully immerse themselves inside Springfield anytime, anywhere. With the ability to access custom playlists, clips, and behind-the-scenes content, Simpsons World allows fans to experience television's most storied animated series in a ground breaking new way.

Strategy

Simpsons World is a uniquely designed website offering access to over 600 episodes and 3000 clips, with curated playlists, custom illustrations, and industry-best search functionality. With features like time-synced episode guide and script view, we engage users by offering exclusive details for each episode from season 1-21. Simpsons TV is based on curated channels giving the users a lean back experience with content pre-programmed for 24/7 binge viewing. The Simpsons World Character pages are an immersive experience of the most popular 69 characters, exclusive details such as top quotes, first appearance and career pinnacle. With Simpsons World, we aimed to create a one-stop shop for any fan, delivering unique content that allows users to appreciate the Simpsons in a completely new, visually intuitive and creative way.

Results

Each unique feature was specifically designed to aid fans in content discovery and consumption of The Simpsons full episodes and clips. We set general expectations for increased viewing of individual episodes and clips but discovered in the process that there was a substantial audience interested in the Simpsons TV programmed experience. This was counter to our expectations for this digital platform. While the site exceeded video consumption expectations, Simpsons TV is the unexpected discovery and truly the most rewarding result of our work.

Produced by

FX Networks

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.