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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

#Pride2016

Entered in LGBTQ Community Engagement

About this entry

#Pride2016 is a content piece that Lenovo is especially proud of. As a global company, there was much discussion as to whether the brand should have a voice in this conversation. They ultimately saw this not as a political issue but one of inclusion and wanted to put their support behind the cause.

Why does this entry deserve to win?

We took the direction of "inclusion and fairness" to heart and sought out an opportunity to visualize that. We had our video focus on a variety of hands, each typing on a laptop. The perspective of the hands on the laptop allowed our audience to envision themselves in the piece, making it more relatable. As each person typed, the keys were lit with a rainbow, giving a nod towards the LGBT symbol. At the end the laptop closed and the hashtag #BetterTogether appeared.

Results

To date, this content piece has garnered 10,000 engagements and over 1.1M views.

Media

Produced by

Erwin Penland, Lenovo

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.