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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Nous Proches Aidants

Entered in Non-Profit, Long Form Video

Objective

"Nous, Proches Aidants" ("We, caregivers") is an interactive Web documentary combining caregiver and professional testimonies, that launched on November 6, on nousprochesaidants.com. In addition to information and testimonies, visitors can participate by sharing a textual, photographic, or video contribution. The platform offers an immersive and unique experience to visitors, who can browse through relevant content of interest.

Strategy

Combined with the #NousProchesAidants hashtag, the campaign aims to help raise public awareness on the role of caregivers, as well as their realities and needs. This project also aims to promote resources available to caregivers for the elderly, everywhere in Quebec.


Media

Produced by

Wink Strategies, L'Appui pour les proches aidants d'ainés

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.