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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Meowbox - Better to Give than Receive

Entered in GIFs

About this entry

Meowbox, a subscription service that delivers cat toys and treats to kitty parents every month, needed a social post that would reinforce their quirky brand and reach beyond their regular fan base.

Why does this entry deserve to win?

To stand out in a world of cute cat photos, we created this mildly morbid social post—showing potential customers that it's better to shower your cat with gifts, than receive one of theirs. By tapping into an experience that most cat owners can relate to, we engaged viewers, who went on to share, comment and tagged their friends in disgust.

Results

Shared across social platforms by Meowbox (and other catfluencers), 'Better to Give than Receive' has racked up over 50,000 views, 16,000 likes and counting.

Produced by

Cossette , Meowbox

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.