entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 9th Annual Shorty Awards

Meowbox - Better to Give than Receive

Entered in GIFs

About this entry

Meowbox, a subscription service that delivers cat toys and treats to kitty parents every month, needed a social post that would reinforce their quirky brand and reach beyond their regular fan base.

Why does this entry deserve to win?

To stand out in a world of cute cat photos, we created this mildly morbid social post—showing potential customers that it's better to shower your cat with gifts, than receive one of theirs. By tapping into an experience that most cat owners can relate to, we engaged viewers, who went on to share, comment and tagged their friends in disgust.

Results

Shared across social platforms by Meowbox (and other catfluencers), 'Better to Give than Receive' has racked up over 50,000 views, 16,000 likes and counting.

Produced by

Cossette , Meowbox

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018