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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Knott's Berry Farm Bounty Hunter

Entered in Instagram

About this entry

Knott's Berry Farm launched its most immersive in-park experience ever with Ghost Town Alive, where guests took part in the Wild West through unique character interactions and daily story lines. We were tasked with building excitement by highlighting this never before seen level of interactivity before guests even stepped foot in the park.

Why does this entry deserve to win?

Our solution was to give potential guests a taste of what being a bounty hunter was like in the 1800s through a social experience that felt just as immersive as the park attraction itself. To accomplish this, we recreated Ghost Town on Instagram through photos and then set loose some of the park's famous outlaws.


We asked users to track down a new outlaw each week and bring them to justice by commenting on the image where he or she was hiding. The experience spanned 32 unique accounts and over 300 explorable images. By incorporating the original park map and Instagram's native tag function, users could move from one landmark to the next and enter any buildings they wished to investigate.

We also included information about life in the West, facts about the park, sneak previews of live shows, prizes and more so that each new week searching for a new outlaw was never the same for users.

Results

Bounty Hunter helped grow Knott's Berry Farm's main Instagram account by over 12%. In total, it received almost 2,000,000 social impressions and we even saw strong engagement through all four levels of the experience.

Media

Video for Knott's Berry Farm Bounty Hunter

Produced by

Cramer-Krasselt, Cedar Fair Entertainment Co.

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.