9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Cody Johns Baconates

Winner in Twitter Partnership


Wendy's wanted to add national scale to a local PR event in Chicago centred around their flagship hamburger, The Baconator.


Our strategy was to activate an influencer who matched our target demographic and could communicate Baconator attributes in and unusual and interesting way to his or her vast audience.

The execution was simple but oh so effective. We tapped Cody Johns to show up at the local PR Baconator event. He used Periscope to show his 1.05 million followers how to make a Baconator, step-by-step, ingredient-by-ingredient.


Cody's followers, (and many others) ate it up:

Cody's Periscope had nearly 300K viewers making it one of the most viewed branded Periscopes ever with a view rate of 8.8%

The effort resulted in 18K engagements, 940K impressions, and a total reach of 6.4M.

These numbers far surpassed Wendy's benchmarks for Periscope and our goals for the effort.


Video for Cody Johns Baconates

Produced by

VML, Wendy's

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.