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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

AHS Fearless VR Experience

Winner in Virtual Reality

About this entry

Faced with the challenge of promoting the mysterious 6th installment of AHS, FX created a world designed to let fans face their darkest fears on a journey through iconic elements from the franchise through virtual reality. In keeping with the overall marketing campaign, VR offered the opportunity to let fans experience as much rich detail of the AHS horror as possible without divulging any specifics about the upcoming season.

Why does this entry deserve to win?

The strategy was to take fans on a horrifying journey through fear, vulnerability, and panic, allowing them to experience first-hand what they've come to love most about the series.

A team of experts was assembled to make a realistic environment allowing for never-been-done-before scares and life-like encounters with iconic characters from the franchise including the White Nun and Twisty the Clown.

While the experience was constructed in a game engine, 360 degree motion capture technology was utilized to evoke true feelings of horror by making the characters as real as possible.

Once the virtual world had been generated, a physical one was constructed to complete the 4-D experience which was hosted at San Diego Comic-Con, the perfect venue to reach our most enthusiastic fan base. Plus, the SDCC audience is one who embraces new technology and evangelizes these types of experiences.

Results

The experience was one of the post popular attractions at Comic-Con garnering over 2 million social impressions and over 440 million earned media impressions, and since then, thousands of fans have been able to participate in the virtual horror from the comfort of their own homes through the HTC Viveport.

Media

Video for AHS Fearless VR Experience

Produced by

FX Networks

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.