Congrats Social Good Finalists! See the list

2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards

American Horror Story Enhanced Fan Art

Entered in User-Generated Content

About this entry

American Horror Story's community on social has always been incredibly engaged. Over the past six years fans of AHS have created countless tributes through fan art, video, and more. FX sought to reward these fans by selecting certain pieces of fan art and enhancing each piece with effects, animation, coloring, and more. These pieces of art were then released through the official AHS channels, giving official recognition to our talented fans worldwide.

Why does this entry deserve to win?

In an effort to give fans an official place to share their AHS artwork, FX encouraged followers on social to submit their fan art to the AHS Tumblr page. Once submitted to the Tumblr page, FX combed through hundreds of submissions to identify pieces that could be elevated through the use of motion effects, alternate coloring, and more. Once the piece was completed, FX published the enhanced artwork on all AHS social platforms with an attribution to the artist.

Results

The "Enhanced Fan Art" campaign was an astounding success, driving nearly 3 million impressions of the finished pieces across social. The campaign was also successful beyond the numbers. Each piece was highly celebrated among the AHS fanbase, and led to a stronger bond between fans and their favorite show.

Media

Video for American Horror Story Enhanced Fan Art

Produced by

FX Networks

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.