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From the 8th Annual Shorty Awards

Flama - Joanna Rants Series

Entered in Humor

Objectives

Flama is a digital video network created for, by and with Hispanic millennials. As part of the efforts to connect and interact with audiences across any platform and with content that resonantes and that is culturally relevant in this digital age, Flama launched Joanna Rants. Joanna goes where many don't. As a Venezuelan-American comedian, Joanna brings you a healthy dose of realism week after week. She's unfiltered and has some funny sh*t to say about Latinos and Americans alike. Viewers are encouraged to take part in the bicultural conversation and offer a piece of their own mind. But just beware, Joanna will bite back. Viewer discretion is advised.

Strategy and Execution

Joanna Rants is the brainchild of the extended Flama community, bringing together viewers who also have sh*t to say. Whether it be Latino Misconceptions, Accidental Spanish Curse Words, or Places Everyone Should Hate (cue: airports), Joanna tells is like it is. She is a normal girl stuck in a bicultural world, encouraging her fellow viewers to rejoice with her by commenting or sharing her videos. As an opinionated Jewish Latina, Joanna redefines and embraces being Hispanic in the U.S.

Results

Joanna Rants videos have received a total of 8,356,621 video views and counting.

Media

Entrant Company / Organization Name

Univision Digital/Flama

Links

Entry Credits