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9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Emoji Ordering

Winner in Emojis

About this entry

Domino's set off on a multi-year journey to become an ecommerce powerhouse. Sparked by the insight to grow the online ordering business due to better profitability and customer satisfaction, we set the goal to reach 50% digital orders by 2015, and the internal vision to "behave like a technology company." To begin, we focused on building engaging digital platforms that would communicate the brand story, serve as the proof-point to our campaigns, and raise awareness for online ordering.


Why does this entry deserve to win?

People love using emoji. They love texting with them, and more recently, tweeting with them. In fact, emoji are now half as common as the # symbol. Yes, on Twitter.

That's why we created emoji ordering. Create an account on Dominos.com, save an Easy Order, link your twitter handle or mobile phone number, and then tweet or text the pizza emoji to @dominos or DPIZZA. 30 minutes later your order will be delivered to your front door.

Emoji Ordering is part of a new suite of technology called Domino's AnyWareTM, enabling customers to order whenever and wherever. Other ways to order include Pebble and Android smartwatches, Smart TVs, and Ford Sync.

Results

Domino's Emoji Ordering captured the attention of the press, and infiltrated pop culture. It was covered by USA Today, TIME, Good Morning America, The Today Show, Jimmy Fallon, Ellen DeGeneres and more. Thousands signed up to emoji order the moment it launched, and each order placed is advertising for Domino's. The campaign received a Cannes Titanium Grand Prix and Grand Clio, and in total more than 1.2 billion earned media impressions were generated. Online ordering now accounts for nearly 60% of all orders.

Produced by

CP+B, Domino's

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.