The news is back in morning news. At "CBS This Morning" we broadcast the news in a compelling and meaningful way, leaving out the fluff. "The news is back," and that's what we strive to deliver on our social platforms. From natural disasters to politics, our "News in 15 Seconds" Instagram posts highlight one major news story of the day delivered by one of our co-hosts -- Charlie Rose, Gayle King or Norah O'Donnell. While our Eye Opener in the broadcast features "your world in 90 seconds," "News in 15 Seconds" is uniquely produced to serve the platform it lives on and the community it reaches. Charlie Rose, Gayle King & Norah O'Donnell -- in your Instagram feed. Daily. "News in 15 Seconds" is an example of how a traditional media news organization innovates to deliver the news on a social platform. The news you see on our feed is not clipped and recycled from the broadcast. The posts are filmed daily from Studio 57 specifically for Instagram, with an eye for what you need to know as you start your day. From the California drought (http://instagram.com/p/jRx1aGwex4/) to the government shutdown (http://instagram.com/p/fSymJVQe8j/), we leverage the resources of CBS News and CBS This Morning to bring you relevant, timely Instagram video posts.
Instagram has featured "News in 15 Seconds" as a way to discover news via Instagram video: http://blog.instagram.com/post/61678769342/newsoninstagram Mashable has also highlighted "CBS This Morning" as a news brand using Instagram video: http://mashable.com/2013/12/23/news-on-instagram-video/ More examples of "News in 15 Seconds:" California drought: http://instagram.com/p/jRx1aGwex4/ Amazon announces drone delivery technology: http://instagram.com/p/hbVhqTwe3C/ NFL prospect Michael Sam announces he's gay: http://instagram.com/p/kP2qLHwe8Q/ Ryan Ferguson, jailed for nearly a decade, has his murder conviction vacated: http://instagram.com/p/gYXKnLwew_/ One year Sandy anniversary: http://instagram.com/p/gA55DTwe_-/ Banksy sets up shop in NYC: http://instagram.com/p/fdBWG0Qez1/
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