In the expanding communications landscape a good agency will shepherd a company’s online presence with a three-prong approach: bolster the brand through traditional PR work, go crazy-viral with creative social media campaigns, and boost quality, data-based numbers through advertising efforts. Sparkpr boasts a deep history working with clients who are Silicon Valley leaders, game-changing tech startups, and cutting edge companies. In 2012, Sparkpr built an in-house social media agency to offer the best of this three-prong approach and service to our top clients. The Social Media Group at Sparkpr is uniquely positioned within a top tech PR agency to build integrated campaigns that give communication initiatives greater reach. The team has seen great success with a wide variety of brands including The Today Show, Good Technology, Payvment, Reply!, SK Planet and a number of venture capital firms including Bain Capital, Crosslink, Costanoa Venture Capital, eVentures and DCM. The Social Media Group at Sparkpr has shown success via client campaigns and agency-wide education of staff on social media best practices, tips and trends. Embedded within a PR agency, the Social Media Group leverages our creative team and traditional PR teams to create transmedia campaigns for our clients. One example of our work includes MSNBC’s TODAY, who wanted to make a splash with tech audiences at SXSW with their Munchie Mobiles food trucks. Sparkpr helped TODAY Food create compelling content to attract and build audiences, documented free food in Austin on Instagram with #FreeFoodFinder and featured celebrities including Tom Colicchio and George Clinton. The TODAY campaign was a huge hit with the hungry SXSW audience, resulting in more than 110 million earned media impressions and 7 million social impressions. Sparkpr also worked with BTB mobile security provider Good Technology on a transmedia campaign focused on concerns about people’s work/life balance. Sparkpr created data-driven reports, consumer-ready video, informative infographics, social outreach and a popular Facebook contest. Good’s “Work/Life Balance" campaign exceeded social goals, garnering 8.5 million social media impressions, and led to social handle growth by over 300% in one year and helped build a content management strategy that continues to net returns for the company. Sparkpr Social Media Group has successfully counseled at least 8 of Spark’s VC clients on the importance of taking advantage of social media to communicate their story, successes, and using these tools to help the startups they fund succeed. Sparkpr is shaping how funders discuss and approach social, altering the expectations around emerging entrepreneurs in the process to help Silicon Valley use social to amplify their messaging, create opportunities for networking, and enhancing their overall brand. Within the agency the Social Media Group has boosted staff social media IQ by utilizing a Facebook group to reshuffle processes of internal communication and sharing; strengthening Sparkpr’s social presence on all channels; utilizing social networks for recruiting and hiring; and regularly presenting trainings to staff on social media platforms, personal branding, crisis communications and analytic tools. Overall efforts to up-level Sparkpr’s online brand identity have demonstrated a successful track record, continuing the agency’s acceleration into new forms of digital communication.
Sparkpr Facebook page: http://www.facebook.com/Sparkpr.Agency?ref=ts&fref=ts Sparkpr Twitter handle: https://twitter.com/SparkPR Good Technology Facebook page: http://www.facebook.com/goodformobile?fref=ts Good Technology Twitter handle: https://twitter.com/good_technology Greylock Partners Twitter handle: https://twitter.com/GreylockVC TODAY Show Facebook page: http://www.facebook.com/today?fref=ts TODAY Show in Austin, TX for SXSW: http://www.facebook.com/photo.php?fbid=10150730345411350&set=a.122723261349.132852.12566691349&type=1
