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3rd Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is August 29th, 2018.

From the 5th Annual Shorty Awards

Key & Peele: Obama's Anger Translator

Finalist in Best Use of Video

About this entry

President Obama, usually known for his cool-as-a-cucumber demeanor, lets his true feelings loose through his anger translator, Luther. In this web-exclusive, Luther says the things President Obama really has on his mind! Endorsed by the President himself, this web-series leveraged social media to become a true viral hit.To help promote the show Key & Peele as well as get the widest audience possible for the "Obama/Luther" videos, producers at Comedy Central used various forms of social media. The character of Luther has his own Twitter account (@ObamaTranslated) where he not only tweets out the latest ÔÇťObama/Luther" video, but where he also tweets about national events and engages fans. Each video has an embedded call to action encouraging fans to continue the conversation on Twitter. The subjects of the videos are pulled from the social sphere: producers of the series culled video topics from fan comments on Facebook, Twitter, and YouTube. It is a holistic approach to video: the character lives in video and uses his social persona to engage fans and find out what they would like to see.

Why does this entry deserve to win?



Produced by

Comedy Central


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018