Promote philanthropy and generosity through #RamapoGives to tie-in with the global campaign of #GivingTuesday. With a 31-day fundraising challenge, social media tie-ins, and on-campus visuals, community members share how giving back had affected their lives, whether through scholarships helping to further education, or from the good deeds or services of others. #RamapoGives not only aims to reach 500 donors in 31 days, but it also showcases and highlights how people "pay it forward" on campus.
On Twitter, the hashtag highlights individual student experiences to encourage donors to make a gift as well as to showcase how giving back impacts us all – including campus clean-ups, donating blood and organizing and promoting volunteer opportunities. A Facebook Live video introduces the student leaders who were involved with the campaign and showcases to the different ways people can get involved with the campaign either on campus or online. A SnapChat filter, which runs in geo-specific locations during specific hours, has users write in who had "given back" on campus and a collection of post-it notes is built into a Giving Tuesday Heart through students and employees giving reflections on what it means to them on how "Roadrunners Give Back." Thus, the campaign creates awareness about how different kinds of philanthropy and generosity impact all areas of campus life.
The #RamapoGives campaign, which centered on promoting the "giving back" theme of #GivingTuesday in relation to Ramapo College on social media and in-person interactions, was very successful. Through fundraising efforts, social media awareness and in-person campus "art," the campaign reached various areas of campus and the College community. We exceeded our fundraising goal of securing 500 donors in 31 days with 538 donors. The Facebook Live video with the Student Governor and Alternate Student Governor explaining the campaign reached 8,131 people with 2,615 video views and 236 reactions, comments and shares. Our SnapChat filters ran for a total of 19 hours and received 4,839 views out of only 135 uses. Additionally, 227 people (with 175 students) participated in posting on the Giving Tuesday Heart. Through the post-its and SnapChat filters, students and staff shared how scholarships had influenced their ability to further their education or how different groups, clubs and offices "gave back" to the campus community through good deeds, service and mentorship
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