CONGRATS SOCIAL GOOD WINNERS! see the list

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

Texting vs Drinking

Winner in Public Health

Finalist in Pro Bono, PSA

Entered in NGO, YouTube Presence

About this entry

In spite of countless PSAs and scare-tactic ads, texting & driving activity continues to increase. People all know it is dangerous, but everyday they do it anyway.

The Brief: Give people a new way to think about the danger of texting & driving.

Why does this entry deserve to win?

Our strategy focused on making people see texting & driving through the lens of a behavior that is universally considered unacceptable to society ­– Drunk driving. We grounded it in the shocking statistic that distracted driving causes more injuries per year than drunk driving.

We executed this strategy via hidden camera style video storytelling and social-only distribution. Knowing that emotion drives social sharing we architected the story arc to shock the viewer and force self-reflection.

Results

There was no paid media available (non-profit), so success was entirely dependent on earned PR, influencers and organic sharing.

The Results: In the first 30 days the video earned over 70,000 views, 4MM+ PR impressions and 7,500 social shares.

Media

Video for Texting vs Drinking

Produced by

MullenLowe, Safe Roads Alliance

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.