entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

FNV Live

Entered in Live Events, Public Health

About this entry

The Partnership for a Healthier America (PHA) was looking for an innovative way to launch its new marketing campaign to encourage millennials to eat Fruits and Vegetables ("FNV").

Why does this entry deserve to win?

Whistle Sports concepted and created a live event in Norfolk, Virginia with the First Lady, Jessica Alba and other celebrities and Whistle Sports social influencers including Paul Rabil, Indi and Skye Cowie, and FitMenCook's Kevin Curry. Whistle Sports managed the event, produced social content for distribution, and brought its sports social influencers to perform in a series of "FNV Challenges."

Results

With over 5,000 attendees at the FNV Live event, Whistle Sports helped the Partnership for a Healthier America put on an event that incorporated fun and exciting obstacles, such as juggling fruits and vegetables like a soccer ball, a supermarket sweep where celebrities and sports social influencers pushed shopping carts and a lacrosse stick hurling throw-and-catch, all while engaging with millennials. In addition to the physical event, Whistle Sports created a 30-second commercial to promote FNV and 15 social media clips to distribute digitally. Additionally, the Instagram post from FLOTUS had over 45,000 engagements alone.

Produced by

Whistle Sports, A Partnership for a Healthier America

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.