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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards

#BakeItForward for No Kid Hungry

Entered in Integrated Campaign

About this entry

Since 2007, Share Our Strength has been Food Network's exclusive national philanthropic partner, and together, we are committed to increasing the visibility for a largely invisible issue and ending childhood hunger one meal at a time. Share Our Strength's No Kid Hungry connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals.

Why does this entry deserve to win?

Strategy:

Tapping into Food Network's viewer affinity for all things related to food offers the perfect platform for educating and motivating others to join our efforts to eradicate this solvable national crisis. One of the 2015 campaign elements included a holiday-driven, social media initiative - #BakeItForward – supported and promoted via a multi-platform campaign with the goal of providing 1 million meals to children in need during the holiday season, and in so doing, raising awareness for Share Our Strength's No Kid Hungry.

Tactics:

Aligned with the holiday season and the premiere of Food Network's Holiday Baking Championship, beginning November 1, 2015 through December 31, 2015, Food Network donated $1 to No Kid Hungry each time someone shared an image of homemade baked goods on Facebook, Twitter or Instagram and tags a friend using #BakeItForward, ultimately providing 1 million meals for kids during the holiday season.

Execution:

Results

With Food Network's reach across platforms, #BakeItForward messaging was pushed to a tremendous audience of supporters. Messaging was further amplified via top Food Network personalities engaging their own social channels to spread the #BakeItForward messaging to their fan base, with efforts ultimately resulting in 1 million meals for kids during the holiday season.

Media

Produced by

Food Network

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.