THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

#youngforhundredyears

Entered in Art Direction, Branded Content

Objectives

We wanted to show that faith of the young people, who want to be successful, tread in Ataturk’s footsteps.

Strategy and Execution

To catch the attention on social media and make an impact; we used Ataturk’s illustrations and dynamic images. Then we converted Ataturk’s most known pictures with an illustrative method and matched with our youth national athletes.

Results

According to our social media reports with #youngforhundredyears campaign, we reached 12M people on digital media and had 15.1 M views and we got 51% access on TV.

Media

Video for #youngforhundredyears

Entrant Company / Organization Name

The Gang Agency, TURKCELL

Link

Entry Credits