THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 11th Annual Shorty Awards

Bob’s Burgers “Belcherize Me” Facebook Mask

Entered in Augmented Reality

Objectives

In 2011, FOX opened Bob's Burgers. For the following 9 seasons, this Emmy-winning show established itself as a fan favorite with viewers of all ages. This year, the show celebrated its 150th episode.

To celebrate this milestone, we partnered with Facebook to deliver an experience that celebrated the show's BELOVED & ICONIC characters. We invited fans to "Belcherize Their Freakin' Face."

Strategy and Execution

The AR experience allowed fans to become their favorite Belcher. Tapping the screen lets the user switch wearing Louise's pink bunny ears, to rockin' Tina's classic bob & glasses, to seeing yourself with Bob's iconic mustache, all handrawn in their 2d glory.

Results

The Facebook mask resulted in 1.5 million impressions.

Media

Video for Bob’s Burgers “Belcherize Me” Facebook Mask

Entrant Company / Organization Name

Fox Broadcasting Company